Swiss Watches · Buy & Sell · EU Only

Great watches,
bought and sold right.

Graydials sources new Swiss watches — Tissot, Certina, Mido and the occasional rarer find — outside official boutique price lists. And when you're ready to sell yours, we buy directly.

For buyers

Shop the collection

New, authentic, below boutique prices.

Browse watches

For sellers

Sell your watch

Direct offer, fast payment, no auction fees.

Get a free quote

What is gray market? →

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Collections

Shop by brand

Mostly everyday Swiss favorites — occasionally something sharper passes through. Stock updates constantly.

Tissot

18 references

Certina

11 references

Mido

9 references

Longines

7 references

Hamilton

6 references

Occasional finds

Rolex & more

Featured

Latest arrival

Tissot · PRX

PRX Automatic 40mm

Integrated steel bracelet, blue sunray dial. New with warranty, box and papers included.

€ 425

Reference

T137.407.11.041.00

Box & Papers

Included

Warranty

24 months, Graydials

Availability

Ready to ship

Enquire about this piece

Also just landed

DS Action Diver

Certina · C032.407.11.051.00

€ 690

Ocean Star 200

Mido · M026.807.11.051.00

€ 780

Spirit Zulu Time

Longines · L3.812.4.53.6

€ 2,650

Khaki Field Auto

Hamilton · H70455533

€ 545

PRX Chronograph

Tissot · T137.417.11.041.00

€ 650

Rare find

Datejust 41

Rolex · 126334

€ 9,800

Buy

Shop new Swiss watches

Tissot, Certina, Mido, Longines, Hamilton — and every so often something rarer. Always below boutique prices.

Browse watches

Sell

Get a quote for your watch

Selling a Swiss watch? We buy directly — fair offer, fast bank transfer, no listing fees or waiting on buyers.

Get a free quote

Gray market,
no gray areas.

01 What gray market meansWe source new watches outside brand-authorized channels, from countries where retail prices are lower. The product is identical to what's sold in boutiques.
02 Why it costs lessNo boutique overhead, no local markup. The saving comes from the supply chain, not the quality.
03 What changes for youWarranty is handled by Graydials rather than the local boutique service. Still eligible for authorized service center repairs.

Guarantees

How we protect your purchase

Authenticity check

Every piece is inspected before shipping: serial number, movement, finishing.

Tracked shipping

Insured courier with signature on delivery, unbranded outer packaging, across the EU.

14-day returns

If it's not the right fit, send it back. No awkward questions.

Great watches,bought and sold right.